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PPC Fundamentals Course
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
Content
7 modules
PPC Strategy
- What is Pay Per Click
- Overview of PPC Platforms and Channels
- What is PPC Strategy
- Understanding Sales Funnels
- Understanding The Decision Making Funnel
- Establishing Conversions Along Your Funnel
- Using Landing Pages
- Setting Aside PPC Budget
Search Advertising
- Intro
- Search Campaign Anatomy
- Search Campaign Setup
- Keyword Match Types
- Intro to Keyword Research
- Building Keyword Lists
- Adding Keywords to Ad Groups
- Writing and Testing Your First Ads
PLA Shopping Campaigns
- Intro to PLA
- Setting Up Merchant Center and Your Data Feed
- Launching Your Shopping Campaign
Display Advertising
- Intro to Display Advertising
- Display Campaign Setup
- Display Ad Formats and Creation
- Display Campaign Targeting
- Display Campaign Optimization
Universal App Campaigns
- Intro to Universal App Campaigns
- Setting Your Universal App Campaign
- Universal App Campaign Best Practices
Bidding and budgeting
- The Value of a Click
- Multidimensional Bidding
- Conversion Optimizer
- Campaign Budgeting
Multi Channel Conversions
- Introduction to Multi Channel Conversions
- The Role of The Home Page
- Branded Search Campaigns
- An easy SEO win for PPC gains
- Bringing Back Lost Users with Remarketing
