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Building a Social Listening Program
Build a powerful social listening strategy from scratch through a course. Better understand your target audience and start building long-term relationships.
Who is this сourse for?
The course is designed for businesses in any industry looking to better understand their target audience and build lasting relationships.
Content includes exactly what you need to know to build a foundation for your social listening strategy so you can have a plan in place for launch, reporting, and maintenance.
Content
1 modules
Social listening
- What is social listening
- What are the benefits of social listening
- Examples of brands using social listening well
- How to create a social listening strategy
- How to determine your needed tech stack
- Social listening and crisis comms
- Escalations and support
- DRIs and reporting
- Program maintenance
