On-Page SEO Essentials
You've researched keywords—now put them to work on your website. Learn most powerful on-page SEO practices through hands-on optimization of meta tags, content, and internal linking that directly boosts your organic traffic and search rankings.
Content
3 modules
on-page SEO
Course Intro
What is On-Page SEO and Why Should You Сare?
On-Page SEO Tools Tour
Key Back-End Elements for On-Page SEO
Finding Pages to Update Using
Understanding Which Pages Rank for Your Target Keywords
Meta Titles, Descriptions and H1
Writing and Implementing Meta Titles, Descriptions and H1
What Makes Good Content?
Optimizing Your Content for SEO
Strategy: What is Google E-E-A-T?
Create New Content and Briefs with the Content Toolkit
Optimizing
Strategy: Pillar Pages/Clustering
Expert: Pillar-Cluster Model
Expert: Generative Engine Optimization
Strategy: Optimizing Images
Identifying and Fixing Issues with Image Alt Text
How to Find Broken Internal Links
Strategy: Avoiding Duplicate Content
On-Page SEO Checker