Marketing & Advertising Business & Management

How to Incorporate PPC Into Your Marketing Strategy

This course is designed for marketing professionals seeking to enhance their skills in PPC, conversion optimization, and budget allocation. Whether you're frustrated with ineffective campaigns or struggling to gain buy-in from the boardroom, this program will equip you with the foundations and strategies needed to elevate your marketing efforts and drive tangible results.

Expert: Visser L

Content

2 modules

Great Marketing Strategy

Intro
Understanding Conversion Optimization and its Impact On Your Marketing Strategy
What Makes a Great Marketing Strategy

Defining Conversions Correctly

Incorporating PPC and Understanding Where It Fits Within An Overall Marketing Strategy
Defining Conversions Correctly - What Is, and What Isn’t One?
The Power of PPC Conversions in the Customer Journey, and Your Boardroom Conversations