Marketing & Advertising

Influencer Marketing Campaigns for Beginners

Influencer marketing is one of the most effective marketing strategies today. It's also hard to get right. In this free course, Nicole Ponce, Head of Influencer Marketing at Semrush, shares her simple and effective method for planning and launching an influencer marketing campaign that drives results. This course also includes a bonus lesson on Employee Advocacy Programs by marketing expert Kate Busby.

Expert: Visser L

Content

1 modules

Influencer Marketing

Why Influencer Marketing
Affiliate Marketing and Influencer Marketing: Key Differences and Benefits
Activity: Influencer Inspo
The Brief and Why it Matters
Avoid This Common Mistake and Start Setting SMART Goals
Types of Influencer Collaborations
Activity: Fill out a Brief
Finding the Right Influencers to Work with
Five Ways to Find Influencers For your Campaign
Activity: Finding Influencers
Finding the Right Influencers to Work
Managing Influencers
How to Write Cold Emails That Get Responses
Activity: Influencer Brief
Not Tracking Campaign Performance? Start Using THIS Free Tool

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