Menu
Influencer Marketing Campaigns for Beginners
Influencer marketing is one of the most effective marketing strategies today. It's also hard to get right. In this free course, Nicole Ponce, Head of Influencer Marketing at Semrush, shares her simple and effective method for planning and launching an influencer marketing campaign that drives results. This course also includes a bonus lesson on Employee Advocacy Programs by marketing expert Kate Busby.
Content
1 modules
Influencer Marketing
- Why Influencer Marketing
- Affiliate Marketing and Influencer Marketing: Key Differences and Benefits
- Activity: Influencer Inspo
- The Brief and Why it Matters
- Avoid This Common Mistake and Start Setting SMART Goals
- Types of Influencer Collaborations
- Activity: Fill out a Brief
- Finding the Right Influencers to Work with
- Five Ways to Find Influencers For your Campaign
- Activity: Finding Influencers
- Finding the Right Influencers to Work
- Managing Influencers
- How to Write Cold Emails That Get Responses
- Activity: Influencer Brief
- Not Tracking Campaign Performance? Start Using THIS Free Tool
