Menu
Understanding of Consumer Behavior
Unlock the secrets behind why customers make purchasing decisions! This course explores psychological, social, and cultural factors that influence consumer behavior, empowering you to tailor marketing and business strategies effectively.
Ideal for marketers, entrepreneurs, and business professionals aiming to connect deeply with their audience.
Content
1 modules
Consumer Behavior
- Consumer Behavior Theory and Marketing Strategy
- The Psychology of Buying: How Companies Control Your Purchases
- Consumer Culture Explained: Impact on Our Daily Lives
- Influences on Consumer Buying Decisions: Cultures, Values & More
- Real Reason You Choose One Brand Over Another
- Cross-Cultural Variations and Demographics
- How Situations You Never Notice Manipulate Your Buying Decisions
- How Stores Trick You into Buying Things You Don’t Need
- Understanding the Consumer Decision-Making Process
- Rational Choice Theory in Marketing
- The Science of Better Buying Decisions
- How Framing Shapes Your Preferences
