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Maximizing ROI through Marketing Analytics
This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.
Content
1 modules
Analytics
- Analytics for In-House Marketing Teams Overvie
- The SMALL Data Framework sort
- Tools of the Trade
- Consolidating all your KPIs in one place with ACES
- Competitor Analysis
- Where to find in-depth training
- When to hire consultants for specialty expertise
- Reporting on Results
- How to make better decisions based on data
