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Fundamentals of Marketing Analytics
This course is designed for marketers who are interested in creating data-driven strategies for their company. Analyzing marketing data will allow you to discover what’s working, what isn’t, and how you can adjust strategies accordingly. You’ll also be able to identify the impact that marketing efforts are having on your company so you can plan for the future.
Content
1 modules
Marketing Analytics
- Marketing Analytics Fundamentals
- Strategy for Marketing Measurement
- Setting Up Google Analytics 4 and Tag Manager
- SEO Dashboard and Google Search Console Integration
- Competitor Analytics
- Measurement: Organic Search Performance
- Measurement: Backlinks
